Analyzing the Impact of Influencer Marketing Strategies on the Sales Growth of VICIO (2020–2025)

This study investigates to what extent influencer marketing has impacted the sales growth of the burger startup VICIO since its 2020 launch.

The researcher employs a mixed methodology based on secondary data analysis, utilizing financial reports, founder interviews, and the Ansoff Matrix to categorize growth strategies.

The analysis reveals exponential revenue growth from 0.2M€ to 55M€, attributing this success to strategic collaborations with macro and mega-influencers that drove market penetration and product development.

This exemplar is distinguished by its rigorous application of the Ansoff Matrix to specific marketing campaigns and the use of quantitative financial data to correlate digital visibility with actual sales performance.